The rules of the game
Passers-by are invited to discover a brand of car by sitting in its interior. A giant touchpad attached to the dashboard accompanies visitors as they enter the car and offers them a fun quiz. The quiz can combine, for example, the brand's knowledge with that of a sports team. A light and sound system connected to the tablet reacts according to the right and wrong answers. Before ending the game, the tablet asks the participants to take a souvenir photo. An email is then requested for sharing. It is possible to adapt the games and their visuals to all kinds of brands.
Photo and video credits: Cinco